We learned that up to our involvment, the app’s development was being handled by a team overseas. This was concerning to us for a number of reasons, including the overall brand consistency and vision for the app. As we scheduled calls with the current team to discuss the workflow, we realized there were other barriers obstructing a solid product. Dealing with international time zones are never pleasant, but we also dealt with language barriers and a much different view of expectations for a solid product. Unfortunately this is not an unusual case. We’ve encountered situations before where an overseas team will create a product that they think the client ‘needs’ without considering factors such as growth ease of use. You have no one in your corner asking, ‘Is this the right move?’ The outcome can be extremely disheartening, as you’re left with a product that has all of your impulsive requests but lacks the foresight for scalability. This is exactly what we found with Astia Health’s app, which was already nearing the ‘end’ of development.
After addressing our concerns with Astia Health, we were enlisted to take the app’s development over the finish line, using the right processes and approach.